Sharon Bially and Eileen MacDougall of BookSavvy PR totally embraced the project I put to them, which was to promote a book of poetry by an obscure author (me!) in an unfamiliar and idiosyncratic marketplace. They dove in with a comprehensive plan and scored well-timed interviews and insightful, sympathetic reviews that have added immeasurably to the book’s launch. They helped create a sense of occasion around what is normally the literary equivalent of an isolated tree falling in a far-off forest. I recommend them without reservation.