Get To Know Us
Sharon BiallyFounder and President
Sharon founded BookSavvy PR accidentally in 2011. At the time she was vice president of the business PR agency Farrell Kramer Communications, where she led client campaigns and spearheaded the book services program. Author of the novel Veronica’s Nap, she was often asked by writer friends if she could help out with their book promotion.
The number of authors reaching out to her grew. In 2014, after surviving her employer’s merger with a New York investor relations firm and a couple of years on the outskirts of Wall Street, she turned to focus entirely on BookSavvy. A passionate storyteller, she loves uncovering news angles in even the most surprising places and believes that stories, not contacts, are the key to good PR.
In an earlier life, Sharon earned a masters degree in international economic policy from Columbia University’s School of International and Public Affairs then relocated to Paris to handle business-government communications at the OECD. She has also lived in Aix-en-Provence. A hopeless Francophile, she imported her French husband to the Boston area in 2001 after more than a decade overseas. She’s bilingual in French and speaks fluent Italian.
Sharon is a regular contributor to the popular blog Writer Unboxed and a member of the Director’s Circle at GrubStreet, Inc., the nation’s largest independent writing center.
Katie RiessPR Director
Katie’s deep media-world expertise is rooted in 15-plus years as a TV news producer and booker. From CBS News to Bloomberg TV’s “EnergyNOW” and NBC4 in Washington, D.C., Katie has had a hand in the news business at a number of top stations and shows. Her passion is great stories and great people. Enter PR.
Prior to joining BookSavvy, Katie helped run PR campaigns for US Airways, The World Bank, Edelman PR Group, TMG (The Magazine Group), Sirens Media, International Monetary Fund, Brookings Institution and Alejo Media. She has also worked independently, and has booked clients on CNN, ABC News, and MSNBC – to name just a few.
Katie is a proud Alumnus of the Newhouse School of Communications at Syracuse University and earned her Master’s in Broadcast Journalism and Public Affairs from American University.
Emily AdamsPR Director
Emily kicked off her literary career teaching fiction and poetry to underserved students through Americorps and the Phoenix Charter Academy. She then ditched the expo markers for a chance to help write and edit books, working as a researcher, editorial assistant and first-draft-developer for two Boston-area business authors. She now splits her time between partnering with authors to develop their books, and promoting books here at BookSavvy. Emily holds a degree in Literature from New College of Florida, where she enjoyed reading modernist literature and the occasional Dickinson poem.
DeAnna JacobsenSocial Media Expert
A self-proclaimed “savvy communicationista,” DeAnna has worked on the social media and inbound marketing teams at 451 Marketing, Kel & Partners and Randstad USA in Boston. In addition to BookSavvy, she currently serves as social media Manager at the tech firm PTC. A Colorado native with a degree in communications from the University of Colorado, Denver, DeAnna remains a diehard Broncos fan despite living in Boston. She enjoys time with her fiancé and their Wheaten and Irish terriers.