Guest Articles: The New “It” Media Opportunity

Guest Articles: The New “It” Media Opportunity

by BookSavvy PR on April 4, 2014

Around the time blogs first started catching on, writer Julie Powell decided – just for the heck of it – to cook every recipe in Julia Child’sMastering the Art of French Cooking and chronicle the experience on her blog. We all know her story’s happy ending. Soon every writer was launching or joining a blog. So was every mom, every foodie, every fitness buff, bibliophile and investment guru. For fun and fulfillment, but also, quite often, in the hopes of increasing discoverability. And we also know this story’s ending: a blogosphere that wound up as bloated and oversaturated as any literary agent’s slush pile. Luckily the one constant in today’s media, which includes the online world, is change. And as media outlets have gone increasingly digital, a whole new category of outlets has emerged: the highly visible, online-only publication. Think, The Millions or The Huffington Post. These outlets have all but replaced personal blogs as a means for getting your name out there. Most offer superb opportunities for writers to submit and publish articles, opinion pieces and blog posts. And publishing one guest piece in an outlet like The Huffington Post can be equal to years of blogging in terms of the number of readers who stop by, comment and tweet. In fact, as the media landscape continues to change, contributing pieces to

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How Publicity Helps Writing Careers: A Case Study

by BookSavvy PR on February 11, 2014

At some point, almost every writer asks: How will publicity help my career? The truth is, like with so many other writer’s life issues, there is no single answer. But there are some general scenarios that can help guide our thinking, and this past month I had the privilege of seeing an author I’ve helped live out one of the success stories we all can hope for. In early January Joe Burgo, whose self-published book Why Do I Do That? Psychological Defense Mechanisms and the Hidden Ways the Shape Our Lives I publicized, landed an impressive publishing deal from Touchstone for his next book, The Narcissist You Know. Before getting to the story of the role publicity played, I have to gush about how superbly top-notch Joe’s writing and expertise are. Why Do I Do That is a page turner that sheds light into something we should all be aware of: the little lies we tell ourselves to hide from pain. Joe – who’s a practicing, Ph.D. psychotherapist – works round the clock, not only writing books and helping clients, but also blogging at his personal site, AfterPsychotherapy.com, writing articles for The Atlantic and blog posts for Psychology Today. (The last two are are gigs that came from our work together.) Joe’s story of catapulting from self-published to “featured deal” on Publisher’s Lunch Deluxe – at auction no less — is exactly the type of scenario

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Newsflash: BookSavvy Author Lands Big Publishing Deal

by BookSavvy PR on January 28, 2014

Big news for BookSavvy – and for author Joe Burgo, who worked with us for 5 months in late 2012 and early 2013: In early January, Joe was offered an impressive publishing deal from Touchstone for his next book, The Narcissist You Know. This deal is all the more thrilling since Joe self-published his first book, Why Do I Do That? Psychological Defense Mechanisms and the Hidden Ways the Shape Our Lives, and working with us to promote it was just one of his tireless, round-the-clock efforts geared toward realizing his decades-long ambition of finding a traditional publisher. Not to mention that the deal stirred up enough excitement among publishing pros to be featured “deal of the week” in Publisher’s Lunch Deluxe: Wednesday, January 8, 2014 Deal News Among yesterday’s 33 new deals: Former Saturday Night Live star Fred Armisen and Carrie Brownstein, co-creators of IFC’s hit show Portlandia, and the show’s co-creator and director Jonathan Krisel’s THE PORTLANDIA COOKBOOK, to Clarkson Potter, for publication in fall 2014; Journalists Jacquie McNish and Sean Silcoff’s untitled book on the rise and fall of RIM/Blackberry, expanding on their 2013 Long Form Best Reads piece published in the Toronto Globe & Mail, to Flatiron Books, at auction; and Atlantic Monthly writer and psychotherapist, Dr. Joseph Burgo’s THE NARCISSIST YOU KNOW, described as doing for narcissism what Martha Stout’s THE SOCIOPATH NEXT DOOR did for sociopathy, to Touchstone, at auction. Congratulations, Joe!

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