Author Category: Nonfiction/Business

Abas Mizraei

Dr. Abas Mirzaei, author of Woke Brand: From Selling Products to Fixing Society’s Deep Issues, is a Senior Lecturer in Marketing at Macquarie Business School in Sydney and an expert on branding, woke marketing and brand activism. He has been covered widely by the media, from The Conversation to Inside Retail, Inside FMCG, ABC News, BBC Radio, SMH, Marketing Magazine, Mumbrella, AdNews and more. On the academic side, his work has appeared in Journal of Brand Management, European Journal of Marketing, Journal of Advertising Research, and Journal of Retailing and Consumer Services.


  • Woke Brand.2023.Abas Mirzaei