Why Your Publicist Should Think Like a Novelist

Why Your Publicist Should Think Like a Novelist

by BookSavvy PR on January 21, 2013

It probably happens each time you sit down to write: You have a plan, an idea of where you want your story to go. But as soon as the words start to flow, your idea changes slightly or another one pops into your mind. Since you’ll be obsessed with it unless you at least explore it, your plan has to change. This is a lot like the process good publicists go through when planning and leading a campaign. That’s because fundamentally, PR is a creative story-telling exercise. Think about it: a publicist’s job is to find ways to tell the media and readers about your book. The first step is crafting a brief but grabbing story about it. But this writing project is just the beginning of the creative journey involved in figuring out who among the gazillions of reporters and readers out there might want to hear this story, which particular aspects of it some might be more interested in than others, and how to re-tell the story in various ways depending on this. Most often, ways to retell and re-frame a story come to mind only after a campaign has begun, once real reporters and real people have become engaged in live conversations about your book. And with each new conversation, new ideas spring up about other people or news outlets to contact beyond the initial list built for this purpose. For yes, there really, truly are gazillions. Soon this creative process takes on a life of its own. Just like with

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Marketing & the Spirit of Giving

by BookSavvy PR on December 29, 2012

Marketing is about finding ways to tell people about your book so that they’ll buy it, right? Technically, yes. But in the unpredictable and often mysterious world of books, it turns out that one of the very best marketing tools, particularly à propos in this holiday season but equally valid year-round, is…giving. Perhaps this is because unlike so many other products, books are social by nature. They spark ideas, memories, questions and conversations we want to share. They can trigger a whole gamut of emotions from wrath and disgust to adulation and joy, making readers want to reach out and connect, see who else felt the same way. And everything that’s social has sharing — giving — at its heart. For authors, this means thinking not in terms of what others can do for you (“Buy my book!” “Click on my link!” “Write a glowing review!”) but in terms of what youcan do for the reading community. What hands-on advice or unique insight you can offer in articles, guest posts or on your own blog? What nugget of humor might help a peer through a bad day? Do you have an answer to a question weighing on somebody’s mind? A contact a friend might find helpful? Offer it. Stay open to helping, no matter what the request is or who has made it. A few other ways to give as an author are: Share others’ blog posts and book news on Facebook, Pinterest and Twitter. Interview people on your blog. Invite them to write guest

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