Core Team

Founder and President


Sharon founded BookSavvy PR accidentally in 2011. At the time she was vice president of the business PR agency Farrell Kramer Communications, where she led client campaigns and spearheaded the book services program. Author of the novel Veronica’s Nap, she was often asked by writer friends if she could help out with their book promotion.

The number of authors reaching out to her grew. In 2014, after surviving her employer’s merger with a New York investor relations firm and a couple of years on the outskirts of Wall Street, she turned to focus entirely on BookSavvy. A passionate storyteller, she loves uncovering news angles in even the most surprising places and believes that stories, not contacts, are the key to good PR.

In an earlier life, Sharon earned a masters degree in international economic policy from Columbia University’s School of International and Public Affairs then relocated to Paris to handle business-government communications at the OECD. She has also lived in Aix-en-Provence. A hopeless Francophile, she imported her French husband to the Boston area in 2001 after more than a decade overseas. She’s bilingual in French and speaks fluent Italian.

Sharon is a regular contributor to the popular blog Writer Unboxed and a member of the Director’s Circle at GrubStreet, Inc., the nation’s largest independent writing center.

PR Director


Emily kicked off her literary career teaching fiction and poetry to underserved students through Americorps and the Phoenix Charter Academy. She then ditched the expo markers for a chance to help write and edit books, working as a researcher, editorial assistant and first-draft-developer for two Boston-area business authors. She now splits her time between partnering with authors to develop their books, and promoting books here at BookSavvy. Emily holds a degree in Literature from New College of Florida, where she enjoyed reading modernist literature and the occasional Dickinson poem.

Writer and Social Media Coordinator


A multi-passionate creative and veritable tornado of ideas, Kendra brings over 15 years of experience writing for news outlets such as The Washington Post, Slate and The Boston Globe. She spent the better part of a decade teaching journalism and publication design at the university level and has served as assistant director of communications for an independent school, energizing social media feeds, newsletters and other promotional channels. Kendra earned her M.L.A. in extension studies with a concentration in journalism from Harvard. She lives with her family on the campus of a Massachusetts boarding school, where she can also be found teaching calligraphy.

PR Director


Lauren brings more than twenty years of media and publicity experience to the team, with a specific focus in business and product promotion (yes, she did get a client’s product onto Oprah’s favorite things list…). Aside from publicity work, Lauren has served as owner and publisher for Omaha Family magazine, which she launched in 1999. She holds a BA in Journalism from Texas Christian University. In her free time, Lauren enjoys traveling with her husband and daughter, walking her three dogs and dreaming of life on the beach.

Our Partners

Social Media

Jennifer Doherty

When our clients need to boost their social media presence and engage their audiences on Facebook, Twitter, Instagram, YouTube or Pinterest, we bring in social media superstar Jenn Doherty. Jenn has been working in social media since the days when Facebook was only open to college students. She has worked for film festivals, celebrities, comic books, authors and national product lines. Jenn also helps run social for the WW1 Centennial Commission, a federal government initiative in charge of planning, developing and executing programs and activities to commemorate the centennial of WW1.

Jenn lives in L.A. with her videographer husband and two young children.

Website & Book Design

Liam Fitzgerald

From book covers and graphic solutions to website design and development, we count on Liam Fitzgerald to create the art our clients need. Liam kicked off his design career early in life by drawing his favorite band logos onto clothing – with or without the owners’ permission. After seven years working for Ireland’s top design and advertising companies across print and digital media, he hung up his shingle as Frequency Design. Based in Cork, Ireland, Liam is a graduate of the Limerick School of Art and Design. His favorite authors include Cormac McCarthy, Kurt Vonnegut and Dr. Seuss.


Broadcast & Media Training


Katie Riess is BookSavvy’s go-to media training pro and broadcast specialist. She jumps into the fray when a client needs to polish their TV or radio interview skills, or wants some extra help getting on the air.

Katie’s deep media-world expertise is rooted in 15-plus years as a TV news producer and booker. From CBS News to Bloomberg TV’s “EnergyNOW” and NBC4 in Washington, D.C., she has had a hand in the news business at a number of top stations and shows. Her passion is great stories and great people. Enter PR.

Prior to joining BookSavvy, Katie helped run PR campaigns for US Airways, The World Bank, Edelman PR Group, TMG (The Magazine Group), Sirens Media, International Monetary Fund, Brookings Institution and Alejo Media. She has also worked independently, and has booked clients on CNN, ABC News, and MSNBC – to name just a few.

Katie is a proud Alumnus of the Newhouse School of Communications at Syracuse University and earned her Master’s in Broadcast Journalism and Public Affairs from American University.