Our Team

Founder, CEO (Chief Everything Officer)

SHARON BIALLY

Sharon founded BookSavvy PR accidentally in 2011. At the time she was vice president of the business PR agency Farrell Kramer Communications, where she led client campaigns and spearheaded the book services program. Author of the novel Veronica’s Nap, she was often asked by writer friends if she could help with their book promotion.

The number of authors reaching out to her grew. In 2014, after surviving her employer’s merger with a New York investor relations firm and a couple of years on the outskirts of Wall Street, she turned to focus entirely on BookSavvy. A passionate storyteller, she loves uncovering news angles in even the most surprising places and believes that stories, not contacts, are the key to good PR.

In an earlier life, Sharon earned a masters degree in international economic policy from Columbia University’s School of International and Public Affairs then relocated to Paris to handle business-government communications at the OECD. She has also lived in Aix-en-Provence. A hopeless Francophile, she imported her French-Italian husband to the Boston area in 2001 after more than a decade overseas. She’s bilingual in French and speaks fluent Italian.

In the margins of running BookSavvy, Sharon is on the never ending journey of improving her ballet and classical voice skills. She lives in the Boston area, where she raised two sons, and spends several months a year in her happy place: Paris.

PR Director

LAUREN HATHAWAY

Lauren brings more than twenty years of media and publicity experience to the BookSavvy team, and is proud to say that she placed a client’s product onto Oprah’s “Favorite Things” list. An entrepreneuring creative, she founded Omaha Family magazine and was its owner and publisher for almost 20 years until its acquisition by a larger media company. When she’s not landing glowing media coverage for clients (Huffington Post! CNBC.com! Women’s Health! Insider!…) and running BookSavvy’s children’s books division, Lauren enjoys traveling with her husband and daughter, walking her three dogs and dreaming of life on the beach. She holds a BA in Journalism from Texas Christian University, and splits her time between Omaha and Miami.

PR Director

CAMILE SARDINA

Camile Sardina is a multi-passionate creative whose PR experience spans the fields of health and wellness, lifestyle, food, nonprofit, women’s empowerment and tech. Co-author of the book Change Makers, which has been recognized by Ashton Kutcher and endorsed by Sheryl Sandberg as well as founders of the Women’s March, she has also written New York guidebooks for Airbnb and articles for Romper.com, Teen Vogue, Elite Daily, Bust and Ladygunn—where her claim to fame is an interview with Lizzo. When she’s not crafting snappy PR content you can find her on camera during occasional acting/modeling gigs or dancing on big city streets. She splits her time between New York City and central Florida.

Team Executive Assistant

TRISHA BARRON

After 30 years of working as an Executive Assistant for marketing, nonprofit and educational organizations, Trisha Barron decided to follow her heart and become a virtual assistant to organizations such as BookSavvy.  At BookSavvy she’s a true kindred spirit: her experience includes organizing workshops and securing appearances for authors. Trisha received her AAS in fine arts from Westchester Community College. In her spare time she travels, shoots and edits digital video and enjoys being with her daughter.

Writer

JUDY CALDWELL

Judy Caldwell’s resume reads like Robert Frost’s “The Road Not Taken.” A wordsmith extraordinaire, she holds an MFA in Creative Writing from the University of North Carolina at Greensboro. Her short stories and poems have appeared in The Atlas Review, Flying South, Juke Joint, Hot Flash Fiction,1808, Go Triad and elsewhere. The many roads she has taken include teaching writing as an adjunct professor at Greensboro College, working as an editor, and as a marketing pro for an eclectic mix of nonprofit organizations, academic institutions and schools. She’s also been known to wear the hat of Spanish interpreter and health educator in migrant advocacy programs and women’s health. At BookSavvy, Judy can be found crafting snappy social media content and putting artful touches on articles for our clients. She lives in North Carolina with her two daughters and a Basset Hound.

Marketing Specialist

DEANNA SPOSITO

DeAnna Sposito joined BookSavvy in 2010 and has been with us in a variety of roles over the years, initially as an intern—our very first hire!—and today, as our go-to marketing guru. By day, she is Global Social Media Manager at Nuance Communications. A self-proclaimed savvy communicationista with a B.A. in communications from the University of Colorado in her native Denver, she has also worked at Lewis Global Communications, PTC and Randstad USA. She enjoys spending time with her husband, their baby boy and their two dogs: Aria and Zeke.

Publicist

Jamie O’Toole

Jamie made her debut in the PR world promoting franchises: Buff City Soap and LIME Painting are just a few. Earlier, armed with a BA in Journalism from Northern Illinois University, she honed her writing and news-spotting skills as a reporter for local, Chicago-area newspapers and as media consultant for the non-profit Worldreader, which brings the joy of reading to thousands of children. Passionate not only about working with authors but also about becoming one herself, Jamie is currently writing a fictionalized memoir. She lives in Chicago.

When we need expertise on niche projects such as website development, graphic design, book development or self-publishing, we turn to our trusted creative partners: Lindsey Alexander and Sal Borriello of The Reading List Editorial, Chase Friedman and Jamie Teahan of Vanquish Media Group, Charles Howard and Ryan Howard at Complete Web Resources, Jessica Skorich of Designs, and graphic designer extraordinaire Liz Schreiter.