What it Takes to Get on NPR
Recently I heard a snippet of Terry Gross’ Fresh Air interview with Eat, Pray, Love author Elizabeth Gilbert. Gilbert has a new book out and was on the show to talk about it.
A bit earlier in the...
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Preventing the Bad PR Hangover
Over the past few months I’ve spoken to two authors who’d signed with the same, well-reputed PR firm for a book launch campaign, paid a considerable amount of money and then…nothing. Barely a re...
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Simple Promo Tip: Call Your Book By its Name
It’s a funny thing, being both the creator of such an intimate and personal product as a book and the one who has to do most of its peddling. This contradiction — asking authors to throw what’s ...
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Why Your Site Needs a News Page
Recently I browsed over to the website of one of my dear author friends, curious to see what sort of press she’d been doing. To my surprise, the site had a page for her bio, one for her books and an...
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Why Your Publicist Should Think Like a Novelist
It probably happens each time you sit down to write: You have a plan, an idea of where you want your story to go. But as soon as the words start to flow, your idea changes slightly or another one pops...
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Marketing & the Spirit of Giving
Marketing is about finding ways to tell people about your book so that they’ll buy it, right?
Technically, yes. But in the unpredictable and often mysterious world of books, it turns out that one...
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