What it Takes to Get on NPR

Recently I heard a snippet of Terry Gross’ Fresh Air interview with Eat, Pray, Love author Elizabeth Gilbert. Gilbert has a new book out and was on the show to talk about it. A bit earlier in the...
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Preventing the Bad PR Hangover

Over the past few months I’ve spoken to two authors who’d signed with the same, well-reputed PR firm for a book launch campaign, paid a considerable amount of money and then…nothing. Barely a re...
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Why Your Site Needs a News Page

Recently I browsed over to the website of one of my dear author friends, curious to see what sort of press she’d been doing. To my surprise, the site had a page for her bio, one for her books and an...
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Marketing & the Spirit of Giving

Marketing is about finding ways to tell people about your book so that they’ll buy it, right? Technically, yes. But in the unpredictable and often mysterious world of books, it turns out that one...
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