ecently I browsed over to the website of one of my dear author friends, curious to see what sort of press she’d been doing. To my surprise, the site had a page for her bio, one for her books and another giving information about her freelance work, but absolutely nothing showing where she’d been quoted by or mentioned in the media.
When I asked her about this, her answer was, “Should it?”
Because my friend had diligently hired a publicist to help build her media platform, I found it baffling that not only was there no place for her to showcase all the wonderful results of this investment, but also, that her publicist had not suggested that she create one.
A website News page is the pillar of your media platform. The glue that holds it together. Whether it contains links to interviews you’ve done on the Today Show or to guest posts you’ve written for small-ish blogs (which by the way, are all referred to in the lingo as “press clips,”) it is a vital piece of information for two reasons:
First, it’s a marketing piece. By showing that you’ve been actively out and about talking to the media — and that the media is interested in what you have to say — it helps compel readers to buy your book(s), talk about you, tweet about you or otherwise help spread the word.
Second, and perhaps most importantly, reporters considering whether to call