Nailing your TV interview: tips from our media trainer from her years at CBS, NBC & Bloomberg

Nailing your TV interview: tips from our media trainer from her years at CBS, NBC & Bloomberg

by BookSavvy PR on September 23, 2019

TV interviews are an exciting opportunity to spread awareness about your ideas, product or brand. But if you’ve never appeared on TV (or have never been happy with your clips), the excitement can quickly morph into knots in the stomach and panicked overnight emails to your publicist. That’s why when we book television interviews for our clients at BookSavvy PR and ThoughtSavvy PR, we hook them up with Katie Riess, our media trainer extraordinaire. Katie’s deep media-world … Continue reading Nailing your TV interview: tips from our media trainer from her years at CBS, NBC & Bloomberg

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Simple Author Promo Tip: Nail Your Email Subject Line

by BookSavvy PR on March 25, 2019

As writers, we all know how hard it is to read a book without dissecting, critiquing or copy editing in your head. As a publicist (und a lapsed writer), I can’t help giving the same scrutiny to every email and newsletter blast that lands in my inbox. Sad, perhaps, but true. That’s because, whether you realize it or not, certain emails are actually important marketing pieces that have writing requirements of their own — just … Continue reading Simple Author Promo Tip: Nail Your Email Subject Line

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Social Media Phobic? Facebook is (Still) Your Friend

by BookSavvy PR on August 24, 2018

The news about Facebook’s embroilment in a data-harvesting-cum-political scandal kind of makes us all want to unfriend the platform for good. For sure, our collective conscience would be cleaner and we’d all be a lot less distracted without it. Some of us would probably even feel a vengeful twinge of self-righteousness seeing Zuckerberg and his cohorts caught at last with the smoking gun that proves their invention is not only bad for us, but just … Continue reading Social Media Phobic? Facebook is (Still) Your Friend

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