As writers, we all know how hard it is to read a book without dissecting, critiquing or copy editing in your head. As a publicist (and a lapsed writer), I can’t help giving the same scrutiny to every email and newsletter blast that lands in my inbox. Sad, perhaps, but true. That’s because, whether you
If you’re thinking of hiring a publicist, one of the first questions you’re likely to ask is: “Do you have good contacts?” Authors ask me this every day. While it would be easy for me to say, “Of course!” (and to add with a glint in my eye, “if you just sign on this dotted
Once upon a time, there was vanity publishing. Remember? Those were the days when self-publishing had a very bad rap. Not so much because the books’ quality was shaky (though that tended to be true), nor even because authors had to pay to have them published (though that was indeed frowned upon), but mainly because
Lately, a new mantra has caught on: “There’s no better time to be a writer.” Not only has self-publishing helped open the doors to so many aspiring authors, but the online world has created more opportunities than ever before to build a platform, network and self-promote. From a schmoozing and promotion perspective, anything seems possible.