Simple Promo Tip: Nailing Your Email Subject Line

Simple Promo Tip: Nailing Your Email Subject Line

by BookSavvy PR on October 19, 2015

As writers, we all know how hard it is to read a book without dissecting,  critiquing or copy editing in your head. As a publicist (and a lapsed writer), I can’t help giving the same scrutiny to every email and newsletter blast that lands in my inbox. Sad, perhaps, but true. That’s because, whether you realize it or not, certain emails are actually important marketing pieces that have writing requirements of their own — just … Continue reading Simple Promo Tip: Nailing Your Email Subject Line

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Mythbuster: Why Contacts Won’t Bring Your Book Media Coverage

by BookSavvy PR on July 6, 2015

If you’re thinking of hiring a publicist, one of the first questions you’re likely to ask is: “Do you have good contacts?” Authors ask me this every day. While it would be easy for me to say, “Of course!” (and to add with a glint in my eye, “if you just sign on this dotted line,you’ll see…”) it would be misleading.  Not because I don’t have contacts.  Rather, because the very notion that contacts will … Continue reading Mythbuster: Why Contacts Won’t Bring Your Book Media Coverage

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Beware: The Shady Side of New Publishing Opportunities

by BookSavvy PR on March 15, 2015

Once upon a time, there was vanity publishing. Remember?  Those were the days when self-publishing had a very bad rap. Not so much because the books’ quality was shaky (though that tended to be true), nor even because authors had to pay to have them published (though that was indeed frowned upon), but mainly because of the way the firms offering self-publishing services operated. These firms cut a very nice profit offering everything from proofing … Continue reading Beware: The Shady Side of New Publishing Opportunities

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