As writers, we all know how hard it is to read a book without dissecting, critiquing or copy editing in your head. As a publicist (und a lapsed writer), I can’t help giving the same scrutiny to every email and newsletter blast that lands in my inbox. Sad, perhaps, but true. That’s because, whether you realize it or not, certain emails are actually important marketing pieces that have writing requirements of their own — just … Continue reading Simple Author Promo Tip: Nail Your Email Subject Line
[click to continue...]
