Simple Author Promo Tip: Nail Your Email Subject Line

Simple Author Promo Tip: Nail Your Email Subject Line

by Sharon Bially on March 25, 2019

As writers, we all know how hard it is to read a book without dissecting, critiquing or copy editing in your head. As a publicist (und a lapsed writer), I can’t help giving the same scrutiny to every email and newsletter blast that lands in my inbox. Sad, perhaps, but true. That’s because, whether you realize it or not, certain emails are actually important marketing pieces that have writing requirements of their own — just … Continue reading Simple Author Promo Tip: Nail Your Email Subject Line

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Social Media Phobic? Facebook is (Still) Your Friend

by Sharon Bially on August 24, 2018

The news about Facebook’s embroilment in a data-harvesting-cum-political scandal kind of makes us all want to unfriend the platform for good. For sure, our collective conscience would be cleaner and we’d all be a lot less distracted without it. Some of us would probably even feel a vengeful twinge of self-righteousness seeing Zuckerberg and his cohorts caught at last with the smoking gun that proves their invention is not only bad for us, but just … Continue reading Social Media Phobic? Facebook is (Still) Your Friend

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One Important Question You May Not Be Asking Your Publicist

by Sharon Bially on February 19, 2018

There’s a lot of uncertainty when it comes to shelling out for a publicist. Don’t get us wrong, we’re firm believers in the power of publicity! But if you hire a good publicist, they will be the first to tell you that there are no guarantees where media attention is concerned. News cycles can change in the blink of an eye, which means that even if you want everyone to be looking at your book, … Continue reading One Important Question You May Not Be Asking Your Publicist

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