Author Category: Nonfiction/Business

Dalia Feldheim

As a marketing executive for 17 years at Procter & Gamble, Dalia Feldheim, author of Dare to Lead Like a Girl, led some of the world’s most iconic advertising campaigns: Always #LikeAGirl (2014 winner of 14 Cannes awards and Forbes 2020 10 Most Influential Campaigns of the Century) and Whisper’s “Touch the Pickle” (2014 winner of Cannes Sheryl Sandberg Glass Ceiling Award). After P&G, Feldheim became CMO Asia at another fortune 500 company, where she headed a team of 100 people across Asia. A citizen of Israel, she began her career as a platoon commander in the Israeli Defense Forces—an apt preparation for intense leadership roles. She is an adjunct professor of The Science of Happiness at the Singapore Management University and founder of Uppiness: an online game to promote wellbeing at work in partnership with Dr. Tal Ben Shahar and the Happiness Studies Academy.


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