Dr. Myriam Sidibe, one of the world’s leading experts on brands that drive health outcomes through mass behavioral change, conceived and established the award-winning UN-recognized Global Handwashing Day–now celebrated in over 100 countries. She is at the front lines of innovating public health response to COVID-19 as co-founder and Chair of Kenya’s National Business compact on Coronavirus and a board member of Safe Hands Kenya. She was recently called to lead efforts of a joint coalition of business networks made of Business Partners for Sustainable Development (USCIB), Business Fights Poverty, in driving local action and global learning on what the role of business should be in responding to Coronavirus. A Senior Fellow at the Mossavar-Rahmani Center for Business and Government of the Harvard Kennedy School and Former Social Mission Director at Unilever, Myriam has been recognized as one of the top 10 Intrapreneurs in the world for her approach to pushing boundaries and challenging the status quo — which has proven pivotal to leading a paradigm shift in the way public private partnerships for health/well-being are managed and funded. Her foresight in establishing Lifebuoy’s social mission has been replicated across Unilever as an example of a best practice for brands looking to positively impact the world whilst driving market share. Myriam is also a trustee of WaterAid, the world’s largest civil society organization on Water and Sanitation and was a commissioner for the Lancet on the future of health in Africa. Originally from Mali, Myriam and holds a doctorate in Public Health from London School of Hygiene and Tropical Medicine and is an Engineer from McGill University, Loughborough University, UK.