About the Author
Rosanna Fay Malcolm worked for over 25 years in high tech marketing, co-founding a successful mobile and entertainment marketing firm and serving as COO. After more than a decade of balancing this role with the care of her elderly parents, she shifted gears to become an aging in place specialist, helping families create and implement elder care plans. She’s the author of Careless Caregivers: True Eldercare Stories (2013), a cautionary tale illustrating the risks of insufficient planning. Her work with BookSavvy led to articles in The Atlantic, Forbes.com, Cognoscenti, The San Jose Mercury News and The Atlantic, and she has since become a contributor to Next Avenue, The Shriver Report and Bay Alarm Medical.