By Camile Sardina | March 13, 2023 When starting a PR campaign, it’s only natural to wonder, “how will we measure success?” While there’s certainly some data we can turn to—the number of articles and/or interviews a campaign nets, the size of the news outlets running coverage, audience growth and views—data alone is not enough.

By Camile Sardina | December 5, 2022 Even before the COVID-19 pandemic, the BookSavvy Public Relations team worked remotely.  Our home bases have ranged from Boston, New York City, Orlando, Omaha, to Germany; and to this day, every BookSavvy team member splits their time between at least two locations. This vision for a remote global

By BookSavvy Team | November 9, 2022 Three cheers for three top-tier media placements for BookSavvy authors in just two weeks!  BookSavvy earned a spot in The Muse for author Sameer Doshi’s guest article, I’m Blind, But I Didn’t Tell My Future Boss When I Interviewed for My Job; 7 days later, BookSavvy landed another

By BookSavvy Team | November 4, 2022 In an unforgettable press feat, the front page of USA Today quoted our very own Steve Myers, author of Cross Winds, on the Ukraine War.  The story was published in front-page print and online.  As a two-time US Air Force veteran, accomplished aviator, and best-selling author, Steve has

By BookSavvy Team | October 26, 2022  So, you just wrapped up your latest blog post! It’s timely, relevant, and all it needs is a title before you share it with your readers. If the thought of crafting a title for your blog post gives you grief, you are not alone. Your post can feature the

By Sharon Bially  |  October 3, 2022  When my younger son was in the first grade, his teacher gave the class a writing assignment that consisted of finishing this sentence: “The most important thing about [insert your name] is____” My son, Alex, wrote, “The most important thing about Alex is that he tries really hard.”