The Secret Promo Power of Obscure Media Outlets

Deep down inside we writers know that those pie-in-the-sky dreams we all harbor of getting our books reviewed by the New York Times, or featured in Oprah Magazine or on NPR’s Fresh Air are, for the most part, just that: pie-in-the-sky-dreams.  A few years back here on Writer Unboxed I gave a glimpse of why. But

Learning to Outsource and Then Let Go

In a few weeks I’ll be leading a session with independent editor Nicola Kraus at Grub Street’s annual Muse and the Marketplace writers conference, on “Outsourcing for Writers.” When we first pitched the idea to Grub Street, the conference organizer confessed that the idea “freaked [him] out a bit.” After all, writing is such a solitary

Got Galleys? What They Are and Why You Need Them

At the risk of making everybody’s eyes glaze over, today I’d like to talk a bit about one of those hands-on, practical issues that’s key to any book’s life cycle but totally unsexy: Galleys. No, this has nothing to do with seafaring or food. The truth is, there’s a lot about writing and publishing that’s